Peu a Peu opens new flagship in Hangzhou
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Hangzhou-based Chinese design firm So Studio has created a retail space for sporting goods brand Peu a Peu featuring a system of pulleys, steel racks, and large metallic spheres.
The store’s 70sqm interior, which was recently celebrated in a Designboom report, is inspired by the movement and interaction observed on a sports field as well as contemporary pop artist Jeff Koons’ balloon series.
Peu a Peu, owned by JNBY, a designer brand focused on contemporary apparel, footwear and accessories.
The retail space shows off metal finishes alongside grey coloured floors and walls, attempting to create a futuristic and industrial atmosphere. The detachable racks serve to divide up the room as well as supporting the metallic spheres that move around the shop area.
Questions & Answers
Q.Which company owns the sporting goods brand Peu a Peu?
Which company owns the sporting goods brand Peu a Peu?
Peu a Peu is owned by JNBY. This company is a designer brand that focuses on contemporary apparel, footwear, and accessories, which are also featured in their new retail space.
Q.What is the primary design inspiration behind the new Peu a Peu store?
What is the primary design inspiration behind the new Peu a Peu store?
The store's design draws inspiration from two main sources: the movement and interaction observed on a sports field, and the balloon series created by contemporary pop artist Jeff Koons. These elements influenced its industrial and futuristic atmosphere.
Q.What are the key design features of the new Peu a Peu retail space?
What are the key design features of the new Peu a Peu retail space?
The retail space incorporates a system of pulleys, steel racks, and large metallic spheres. It also features metal finishes alongside grey coloured floors and walls, with detachable racks designed to divide the room and support the moving metallic spheres.
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