Pet Lovers Centre flourishes in the Philippines

1 min readUpdated May 24, 2025Mar 11, 202011:04 PM

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The Philippines’ Robinsons Retail will open its fifth Pet Lovers Centre (PLC) this year following its strategy of broadening its retail focus beyond fashion.

The latest pet shop is scheduled to open in the third quarter of this year in Robinson Place Palawan.

Pet Lovers Centre has grown after Robinsons Retail Holdings secured the license from the Singapore-based pet store chain last October with the first shop opening in Robinsons Galleria in Metro Manila.

The store has selections from local and international brands that caters for different pets and their needs. It also has a section dedicated to aquarium hobbyists, featuring tropical fish, ornamental shrimp, freshwater aquatic plants and nano-tanks.

Christine Tan, senior marketing manager, Pet Lovers Centre, said that nowadays pet owners see the company they buy supplies from as part of their ecosystem. The brand’s rapid expansion in the Philippines attests to the fact that PLC is resonating with pet owners there.

“The PLC brand is about an award-winning shopping experience that translates the love and passion for pets into true value. We do this by offering pets and pet lovers quality products and services, highly accessible care and fun experiences.”

She added that this includes the widest and freshest range of products pet owners can find with prompt, friendly and helpful service as well.

Other Pet Lovers Centre stores are located in Robinsons Magnolia Mall and UP Town Center in Metro Manila and Robinsons Galleria in Cebu City.

The pet retail and service chain was founded by David and Robert Ng in 1973 and has a network of more than 100 stores across Southeast Asia.

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What this means

Robinsons Retail's swift expansion of Pet Lovers Centre in the Philippines is a well-judged move, capitalising on robust demand for premium pet products and services. Unlike the store closures seen by Oh!Some in Singapore and Vietnam, PLC's established brand equity and broad offerings, including specialist aquatic sections, position it strongly against general retailers. This aggressive rollout puts pressure on smaller, local pet supply stores, demanding they elevate their product range and customer experience. The joint venture benefits from PLC's extensive 100-store Southeast Asia network. The risk lies in maintaining perceived value and service quality across multiple new locations, a key differentiator Christine Tan highlights. Watch the opening of their fifth store in Robinson Place Palawan for pricing strategy.

Rajiv Menon

Questions & Answers

Which company holds the licence for Pet Lovers Centre stores in the Philippines?

Robinsons Retail Holdings secured the licence from the Singapore-based pet store chain. This allows them to open and operate Pet Lovers Centre shops across the Philippines.

Where will the new Pet Lovers Centre store open later this year?

The new Pet Lovers Centre store is scheduled to open in the third quarter of this year. It will be located in Robinson Place Palawan, expanding their presence in the Philippines.

What kind of products are available for aquarium hobbyists at Pet Lovers Centre stores?

The stores offer a dedicated section for aquarium hobbyists. This includes tropical fish, ornamental shrimp, freshwater aquatic plants, and nano-tanks to cater to their specific needs.

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