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E-Tailing

Peru to have Tmall Global shopfront

By Maria SantosChina
1 min read
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In this article (4)

Peru and China have signed an agreement allowing Peruvian products to be sold directly to Chinese consumers online.

Peruvian producers will set up stores on Alibaba Group’s Tmall Global via a country shopfront, much like Tmall has created with Germany, Australia, the US, Korea, the Netherlands, Thailand and other nations.

The agreement will take Peruvian exporters closer to Chinese consumers and the value chain of Peruvian products will be fully developed, said VP of the Peruvian Association of Exporters, Eduardo Amorrortu during Monday’s contract signing ceremony.

“Ecommerce has been developing very rapid. It has had a great impact on the economy and traditional modes of consumption have changed,” said VP of the Association of Chinese Companies in Peru (AECP), Kong Aimin.

Questions & Answers

Q.

Which platform will Peruvian producers use to sell their goods online to Chinese consumers?

A.

Peruvian producers will establish stores on Alibaba Group's Tmall Global. This will be facilitated through a dedicated country shopfront for Peru on the platform, similar to arrangements with other nations.

Q.

Which other countries have established a similar country shopfront on Tmall Global?

A.

Tmall Global has created similar country shopfronts for Germany, Australia, the US, Korea, the Netherlands, and Thailand. Peru will be joining these nations in directly selling products to Chinese consumers.

Q.

What benefits are expected for Peruvian products from this new agreement?

A.

The agreement is expected to bring Peruvian exporters closer to Chinese consumers. It is also anticipated that the value chain for Peruvian products will become fully developed as a result of this direct online access.

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