Personalisation trend hits photo booths With Disney
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Kmart shoppers are now able to personalise a range of stationery, mugs, photos and other products with characters and motifs from Disney, Pixar, Star Wars and Marvel movies, cartoons and comics.
The offering is the result of a partnership between Kodak Moments, which operates the photo kiosks in Kmart stores nationwide, and The Walt Disney Company in Australia and New Zealand.
It is the latest example of brands’ and retailers’ efforts to differentiate their products, and convert customers, by forging an emotional connection wtih shoppers and giving them the option to put their personal stamp on items.
“This fantastic collaboration not only provides children with a fun photo and learning opportunity… but also allows our cherished characters to be part of Australian stories,” Megan Sanders, vice president and general manager for Star Wars and consumer products commercialisation at The Walt Disney Company Australia and New Zealand, said.
The customisable range includes 2800 designs for educational charts, party invitations, greeting cards, border prints, posters, magnets, and mugs.
“Everyone has a favourite photo that instantly delivers warmth, comfort and a special memory,” Gavin Wulfsohn, Kodak Moments sales and marketing manager for Australia and New Zealand, said.
“Adding these Kodak Moments – alongside a touch a Disney magic – to our educational charts can make all the difference in encouraging children to read and count while developing a lifetime love of learning.”
Kodak has served as the in-store photo provider for Kmart’s photo centres since 2015, allowing customers to create a range of photo products including prints, posters, books, canvas and mugs.
Questions & Answers
Q.Which specific companies are involved in this new personalisation offering?
Which specific companies are involved in this new personalisation offering?
The offering is a partnership between Kodak Moments, which manages photo kiosks in Kmart stores, and The Walt Disney Company in Australia and New Zealand. Kmart is the retail partner providing access to shoppers.
Q.What types of items can Kmart shoppers personalise with Disney characters and motifs?
What types of items can Kmart shoppers personalise with Disney characters and motifs?
Shoppers can personalise a range of stationery, mugs, and photos. The customisable range includes educational charts, party invitations, greeting cards, border prints, posters, magnets, and mugs.
Q.What is the primary motivation behind this new collaboration, according to the article?
What is the primary motivation behind this new collaboration, according to the article?
The collaboration aims to differentiate products and convert customers by fostering an emotional connection with shoppers. It offers them the chance to add a personal touch to items, like educational charts to encourage learning.
Q.How long has Kodak Moments been operating the photo centres within Kmart stores?
How long has Kodak Moments been operating the photo centres within Kmart stores?
Kodak has been the in-store photo provider for Kmart's photo centres since 2015. They have offered customers a variety of photo products including prints, posters, books, canvas and mugs during this time.
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