Perry Ellis inks licensing deal for men’s underwear in south korea
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Perry Ellis International has granted Good People a licence to produce its men’s underwear and loungewear under the Perry Ellis Portfolio trademark in South Korea.
Founded in 1991, Good People makes and wholesales underwear and loungewear products for men, women and children in Korea and internationally. Its brands include 1st Olor, Bodyguard, Don & Dons, G-gear, James Dean, SexyCooki and Yescode. The company is also the licensee for Levi’s bodywear in South Korea.
It is planned Good People will launch the Perry Ellis Portfolio line in autumn this year, says CEO Yoon Woohwan.
“We see great potential for growth in the South Korean market,” says Perry Ellis International CEO/president Oscar Feldenkreis.
Perry Ellis International is a US designer, distributor and licensor of men’s and women’s apparel, accessories and fragrances. The company’s collection ranges through dress and casual shirts, golfwear, sweaters, dress pants, casual pants and shorts, jeans, active wear, dresses and men’s and women’s swimwear. Its brands include An Original Penguin by Munsingwear, Axist, Ben Hogan, Cubavera, Farah, Grand Slam, Jantzen, John Henry, Laundry by Shelli Segal, Manhattan and Rafaella.
It also licenses trademarks from third parties such as Jag and Nike for swimwear, Callaway, Jack Nicklaus and PGA Tour for golf apparel, and Guy Harvey for performance fishing and resort wear.
Questions & Answers
Q.Which specific product lines will Good People be producing under this new licence?
Which specific product lines will Good People be producing under this new licence?
Good People has been granted a licence to produce men's underwear and loungewear. These items will be sold under the Perry Ellis Portfolio trademark in the South Korean market.
Q.What is Good People's existing experience in the underwear market?
What is Good People's existing experience in the underwear market?
Good People was founded in 1991 and already makes and wholesales underwear and loungewear for men, women, and children. They are also currently the licensee for Levi’s bodywear in South Korea.
Q.When is the new Perry Ellis Portfolio line expected to be launched in South Korea?
When is the new Perry Ellis Portfolio line expected to be launched in South Korea?
The Perry Ellis Portfolio line is scheduled to be launched in the South Korean market in autumn this year. This information was confirmed by Good People's CEO, Yoon Woohwan.
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