Perry Ellis inks licensing deal for men’s underwear in south korea

Perry Ellis International has granted Good People a licence to produce its men’s underwear and loungewear under the Perry Ellis Portfolio trademark in South Korea.

Founded in 1991, Good People makes and wholesales underwear and loungewear products for men, women and children  in Korea and internationally. Its brands include 1st Olor, Bodyguard, Don & Dons, G-gear, James Dean, SexyCooki and Yescode. The company is also the licensee for Levi’s bodywear in South Korea.

It is planned Good People will launch the Perry Ellis Portfolio line in autumn this year, says CEO Yoon Woohwan.

“We see great potential for growth in the South Korean market,” says Perry Ellis International CEO/president Oscar Feldenkreis.

Perry Ellis International is a US designer, distributor and licensor of men’s and women’s apparel, accessories and fragrances. The company’s collection ranges through dress and casual shirts, golfwear, sweaters, dress pants, casual pants and shorts, jeans, active wear, dresses and men’s and women’s swimwear. Its brands include An Original Penguin by Munsingwear, Axist, Ben Hogan, Cubavera, Farah, Grand Slam, Jantzen, John Henry, Laundry by Shelli Segal, Manhattan and Rafaella.

It also licenses trademarks from third parties such as Jag and Nike for swimwear, Callaway, Jack Nicklaus and PGA Tour for golf apparel, and Guy Harvey for performance fishing and resort wear.