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Disney+ is already rocking the streaming industry with incredibly early milestone

By Sarah Chen
2 min read
Disney Life
Disney Life
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One full year of hyping after Disney formally threw its hat in the Netflix-dominated video streaming ring, the most highly anticipated new platform of 2019 finally made its commercial debut yesterday, November 12. Today, November 13, the Mouse House is already boasting about the insane subscriber numbers of Disney+, which might explain why it was initially so tricky for so many users to access their family-friendly content.

According to CNBC, which is quoting an official company announcement, no less than 10 million people have signed up for the surprisingly affordable and incredibly extensive VOD service roughly 24 hours after its Tuesday launch. While the platform’s free 7-day trial makes it impossible to know how many of those “subscribers” will actually end up paying for the service, the figure remains outstanding, giving Disney the perfect start in a very competitive and increasingly crowded market.

It’s obviously not fair to make these comparisons, but Netflix barely added 6.8 million paying subscribers worldwide between July and September this year for a grand total of more than 158 million people, with Hulu, which just so happens to also be owned by Disney, lagging far behind, at around 28 million subscribers as of the end of Q1 2019, up by 3 million compared to the previous quarter.

It’s almost hard to imagine just how fast Disney+ will be able to expand its reach when it becomes available around the world. Don’t forget, the November 12 launch was a US, Canada, and Netherlands-only thing, which makes the 10 million milestones that much more impressive. Then again, one important thing that may have helped inflate the number somewhat artificially (apart from the aforementioned free trial) is Verizon’s killer deal for both new and existing customers.

Of course, Apple TV+ started off with a similarly “unfair” advantage over Netflix earlier this month, as recent iPhone, iPad, iPod Touch, Mac, and Apple TV buyers are all eligible for a free year of service, and we’re not seeing the Cupertino-based tech giant crowing over the platform’s achievements… yet.

Clearly, the Disney+ debut can be considered a smash hit, which obviously makes sense given the sheer size and mainstream appeal of its library, as well as the low $6.99 monthly rate, all the premium features and perks included in that price, and the fact you can even share your account with family members and friends… for the time being.

Questions & Answers

Q.

How many subscribers did Disney+ achieve shortly after its launch?

A.

Disney+ gained 10 million sign-ups roughly 24 hours after its launch. This figure was announced by the company, as reported by CNBC, following its debut in select regions.

Q.

Which regions was Disney+ available in at the time of its launch?

A.

The November 12 launch of Disney+ was limited to the US, Canada, and the Netherlands. The article suggests this makes the initial subscriber milestone even more impressive.

Q.

What factors might have contributed to the high initial subscriber numbers for Disney+?

A.

A free 7-day trial and a special deal offered by Verizon likely helped inflate the initial subscriber figures. The platform's extensive content library and low monthly rate were also cited as contributing factors.

Q.

How did Disney+'s launch compare to Netflix's recent subscriber growth mentioned in the article?

A.

While not a direct comparison, Disney+'s 10 million initial sign-ups dwarfed Netflix's addition of 6.8 million paying subscribers worldwide between July and September of the same year.

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