Pernod Ricard launches zero alcohol Beefeater 0.0%
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Liquor company Pernod Ricard has launched Beefeater 0.0% to join its zero alcohol portfolio.
Beefeater 0.0% is produced by adding the essence of Beefeater London Dry Gin’s recipe to the base, keeping the latter’s taste – minus the alcohol.
“Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol,” said Murielle Dessenis, global VP for marketing gins at The Absolut Group, a company under Pernod Ricard.
“We are proud to be bringing to the no-alcohol category an elevated option, removing the need for consumers to compromise or miss out on the occasion.”
Pernod Ricard will initially launch Beefeater 0.0% in Spain, complementing Beefeater’s existing moderated drinking range.
Last year, the company opened a production line in Thuir, France, for non-alcoholic drinks production, research and development, and innovation.
Questions & Answers
Q.Which existing Pernod Ricard brand does this new zero alcohol product join?
Which existing Pernod Ricard brand does this new zero alcohol product join?
The new Beefeater 0.0% product joins Pernod Ricard's existing zero alcohol portfolio, expanding their range of non-alcoholic options for consumers.
Q.How is Beefeater 0.0% produced to maintain the original taste?
How is Beefeater 0.0% produced to maintain the original taste?
It is produced by adding the essence of Beefeater London Dry Gin’s recipe to the base. This method aims to keep the original taste, but without the alcohol content.
Q.Where will Beefeater 0.0% be launched initially?
Where will Beefeater 0.0% be launched initially?
Pernod Ricard will initially launch Beefeater 0.0% in Spain. This launch complements Beefeater’s existing moderated drinking range in that market.
Q.What investment did Pernod Ricard make last year to support non-alcoholic products?
What investment did Pernod Ricard make last year to support non-alcoholic products?
Last year, the company opened a production line in Thuir, France. This facility is dedicated to non-alcoholic drinks production, research and development, and innovation.
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