Permanent home opens for OnTheList Shanghai

OnTheList Shanghai is about to open a permanent showroom in downtown Shanghai, just seven months after the flash-sale pioneer made its debut in the Chinese city.

After launching its first event last September, OnTheList Shanghai has been working on developing a more long-term presence and building brand awareness through pop-up events there, as part of a region-wide expansion program.

The new 1000sqm OnTheList Shanghai store will open at Jiangning Road 293 in Shanghai’s famed Jing’an district.

Co-founder & CFO Diego Dultzin Lacoste describes the store as “a luminous space with an exclusive design which places the customer experience at the heart of its strategy”.

Given consumers are opting to stay home during the coronavirus pandemic, OnTheList will also hold flash-sale events online, via its WeChat mini program.

Last September, OnTheList Shanghai debuted with a flash sale on behalf of fashion distributor ImagineX, featuring the brands Club Monaco and Juicy Couture. Products were discounted by up to 90 percent.

OnTheList turned four in January and during that time has expanded from running short-term sales in pop-up spaces to having its own permanent stores in Hong Kong’s Central, and expanding into Singapore and Taiwan.