Pepsi smartphone planned for China
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PepsiCo will market a range of mobile phones and accessories in China later this year.
The US beverage giant will licence its brand to a manufacturing partner with the Pepsi smartphone just one of a range of planned licensed products which will also include apparel.
“Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories,” a Pepsi spokeswoman told Reuters by email.
No further details were released about the phone’s specifications – or the manufacturing partner.
It won’t be the first technology product born of a partnership between Pepsi and an electronics brand. Last year it teamed up with Danish avant garde audiovisual manufacturer Bang & Olufsen to create Pepsi-branded products to support the soft drink brand’s soccer campaign.
Questions & Answers
Q.What kind of products will PepsiCo be selling in China?
What kind of products will PepsiCo be selling in China?
PepsiCo plans to market a variety of licensed products, including mobile phones and accessories. The range will also extend to apparel, similar to recent globally licensed Pepsi items.
Q.Will PepsiCo manufacture the phones and accessories themselves?
Will PepsiCo manufacture the phones and accessories themselves?
No, PepsiCo will not be manufacturing the products directly. The US beverage giant intends to licence its brand to a manufacturing partner for the production of the mobile phones and other items.
Q.Has PepsiCo partnered with an electronics brand before?
Has PepsiCo partnered with an electronics brand before?
Yes, this is not PepsiCo's first foray into technology partnerships. Last year, the company collaborated with Danish audiovisual manufacturer Bang & Olufsen on Pepsi-branded products for a soccer campaign.
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