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Pedder Red Launches E-Commerce Site

By Sarah ChenHong Kong
1 min read
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Pedder Red, Pedder Group’s in-house private-label that specialises in contemporary shoe fashion, is proud to announce the launch of its e-commerce site, pedderred.com, offering free shipping & returns to customers in Hong Kong, Macau and Singapore.

The site will carry all Pedder Red releases including more than 70 styles of edgy pumps, popular skater slip-ons, stylish booties and handbags. The “TRENDS” section will display a frequently refreshed, curated selection of popular and best-selling items; while the “SHOE WANTED” section highlights the season must-haves. Pedderred.com also offers online-only pre-ordering on key items and special promotions.

 The online store launches with Pedder Red’s Autumn/Winter 2015 collection titled “Who Cares”. Celebrating modern femininity with a salute to the rebellious, carefree attitude and style of street fashion, the collection includes exquisitely designed shoes using materials such as studs, zippers, crystals, neoprene and tweed as well as modern and chic prints like leopard and plaid.

“Pedder Red fans can now shop anytime, anywhere,” said Peter Harris, President of the Pedder Group. “It is with great enthusiasm that we launch pedderred.com, extending our brand access from our store network to the wider world of omni-channel retailing, connecting to our existing and new audiences, continuously growing the Pedder Red community of shoe lovers.”

Questions & Answers

Q.

Which specific territories will benefit from free shipping and returns when ordering from pedderred.com?

A.

Customers located in Hong Kong, Macau, and Singapore are eligible for free shipping and returns when they place orders through the new pedderred.com e-commerce site.

Q.

What kind of items can customers expect to find in the 'SHOE WANTED' section of the new website?

A.

The 'SHOE WANTED' section on pedderred.com will specifically highlight and show the season's must-have items. This section helps customers identify current on-trend products.

Q.

What is the name of Pedder Red's Autumn/Winter 2015 collection, which is available at the launch of the new online store?

A.

The Autumn/Winter 2015 collection, available at the launch of pedderred.com, is titled 'Who Cares'. It celebrates modern femininity with a rebellious street fashion attitude.

Q.

What are some of the design elements and materials used in the Autumn/Winter 2015 collection?

A.

The collection features exquisitely designed shoes using materials like studs, zippers, crystals, neoprene, and tweed. It also incorporates modern and chic prints such as leopard and plaid.

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