Paycock to supply Seoul with optical recognition-based mobile payment service

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Fintech startup Paycock announced Monday that it would begin supplying Seoul City with a mobile payment service based on optical character recognition technology starting in June. The service allows stores to accept credit card payments through the company’s mobile application, Paygood, making it possible for payments to be made and accepted no matter the time or location of the payment participants. Seoul City will be providing the mobile application to merchants in the Namdaemun and Dongdaemun markets as part of its support program for small business owners.
Paycock’s payment application does not require a traditional card-reading device, as its OCR technology enables not only payment via physical credit and debit cards but also mobile application-based credit cards. This OCR technology, which is the product’s key technology, is accompanied by AI deep learning technology to prevent credit card fraud and theft.
As the application is highly convenient to use and guarantees the security of credit card transactions, it is expected to be widely adopted by small business owners, individuals working in the delivery business, and companies that employ traveling sales representatives. CEO Kwon Hae-won said, “Our product has been fully vetted in terms of security. It has passed the security tests and evaluations of companies recommended by the Korea Internet & Security Agency and the Financial Security Institute.”
Paycock has already signed MOUs with corporations and the governments of six countries, including the United States. Through its participation in K-Global@Moscow 2017, which is scheduled to be held on June 5, the company plans to seek out opportunities for it to enter the Russian and Northern European markets. Paycock receives support for its overseas marketing activities from the K-ICT Born2Global Centre, an organization affiliated with the Ministry of Science, ICT and Future Planning.
Questions & Answers
Q.Which specific markets in Seoul will first receive this new mobile payment service?
Which specific markets in Seoul will first receive this new mobile payment service?
Seoul City will introduce the mobile application to merchants operating in the Namdaemun and Dongdaemun markets initially. This is part of the city's broader support programme for small business owners in those areas.
Q.What is the key technological feature that Paycock's mobile payment service relies on?
What is the key technological feature that Paycock's mobile payment service relies on?
The core technology for Paycock's mobile payment service is optical character recognition (OCR). This enables payments from physical credit/debit cards and mobile application-based credit cards without a traditional card reader.
Q.How does Paycock's service aim to prevent credit card fraud and theft?
How does Paycock's service aim to prevent credit card fraud and theft?
Paycock's optical character recognition technology is augmented by AI deep learning technology. This combination is specifically designed to prevent credit card fraud and theft during transactions, enhancing overall security for users.
Q.Which other international markets is Paycock looking to enter soon?
Which other international markets is Paycock looking to enter soon?
Paycock plans to seek opportunities to enter the Russian and Northern European markets. They will do this by participating in the K-Global@Moscow 2017 event, scheduled for June 5.
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