Parisian perfumier Creed to launch in India
In this article (5)
Parisian perfumier Creed has been brought to the Indian market by local luxury retail group Bequest.
The firm will open two outlets for the house – known for its hand-mixed, limited-edition scents — within the territory over the coming year.
“Our store is positioned between the Hermes and Chanel stores at the Chanakya Mall in Delhi,” said the firm’s seventh-generation perfumer and owner Erwin Creed to the Indian Economic Times. “India’s luxury malls are at par with any other country’s, but we will grow here gradually”.
“We would rather look at doing more pop-up concept stores across the top metros and even smaller, tier-II cities,” said Bequest Group founder Gaganmeet Singh. “The company holds a master-franchise for Creed here.”
Bequest also operates brands such as Berluti Paris, Brunello Cucinelli and Tod’s within the Indian market.
Parisian perfumier Creed’s main focus remains on Asia and the Middle-East.
Questions & Answers
Q.Which company is responsible for introducing Creed perfumes to the Indian market?
Which company is responsible for introducing Creed perfumes to the Indian market?
The local luxury retail group Bequest has brought the Parisian perfumier Creed to the Indian market. Bequest also operates other luxury brands like Berluti Paris and Tod's in the region.
Q.How many new Creed outlets are planned for India in the near future?
How many new Creed outlets are planned for India in the near future?
Creed plans to open two new outlets within the Indian territory over the coming year. One of these will be located at the Chanakya Mall in Delhi.
Q.What is the long-term expansion strategy for Creed in India?
What is the long-term expansion strategy for Creed in India?
The company intends to grow gradually in India, with a focus on doing more pop-up concept stores. These pop-ups will be across top metropolitan areas and smaller, tier-II cities.
Q.Where is the first Creed store in India located?
Where is the first Creed store in India located?
The first Creed store is located at the Chanakya Mall in Delhi. It is positioned between the Hermes and Chanel stores within the luxury shopping centre.
Reader pulse
Is Creed's cautious India strategy wise?
22,245 votes so far