Coopers revamps its imagery on International Beer Day
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Coopers has unveiled a new look for its range of beers, in the first major update to its core packaging in 20 years, with the iconic Coopers roundel refreshed with a modern design.
The new packaging also showcases the brand’s heritage and brewing process, which also including Coopers’ new branding of ‘Forever Original’ which was unveiled last year.
Coopers has also insisted that while there is a new look for the packaging the beers remain unchanged.
Coopers national marketing manager, Kate Dowd, said: “The new design has been carefully developed with the objective of retaining our brand loyalists while also recruiting new drinkers to the Coopers brand,” Ms Dowd said.
“The refresh brings overall consistency to the Coopers ale range and has been designed to stand out on shelves, making it easier for our fans to spot their favourite brew.
“Coopers is excited to share our new look and we know that drinkers will continue to enjoy the great Coopers taste they know and love.”
In addition to design changes, the 750ml Coopers longneck range will also be packaged in an improved bottle developed to minimise weight.
There will be no changes to the Coopers lager products, including Dry and Premium Light.
Products featuring the new packaging and updated tap badges will begin rolling out into liquor outlets and licenced premises across the country from September.
Questions & Answers
Q.What is the main reason behind Coopers updating its packaging now?
What is the main reason behind Coopers updating its packaging now?
Coopers aims to retain its loyal customers while also attracting new drinkers to the brand. The refresh provides consistency across their ale range and is designed to make products stand out more clearly on shelves.
Q.Will the actual beer itself change with the new packaging?
Will the actual beer itself change with the new packaging?
No, Coopers has confirmed that the beers themselves will remain exactly the same. The company stated that drinkers will continue to enjoy the great Coopers taste they are familiar with, despite the new look.
Q.Which specific Coopers products are not included in this packaging update?
Which specific Coopers products are not included in this packaging update?
The new design changes will not apply to Coopers lager products. This includes both the Dry and Premium Light varieties, which will retain their current packaging.
Q.When can consumers expect to see the new-look products in shops and pubs?
When can consumers expect to see the new-look products in shops and pubs?
The products featuring the updated packaging and new tap badges are scheduled to start appearing in liquor outlets and licensed venues nationwide from September onwards.
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