Paris designs for Starbucks Taiwan
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Starbucks Taiwan is to feature merchandise co-created with Paris fashion designer Sophie Mechaly, the founder of the international brand Paul & Joe.
“We wanted to give our coffee-related merchandise a unique style and attitude for summer,” says Starbucks Taiwan president John Hsu.
Mechaly founded Paul & Joe in 1995, and the label now has several dozen boutiques and hundreds of retail stores around the world. Méchaly designs clothing, shoes and accessories for both men and women.
Several of the Starbucks merchandise designs feature a Chinchilla Persian cat owned by Mechaly. Crabs and fish also feature in the artwork to represent the beaches in the Mediterranean, near her childhood home.
Questions & Answers
Q.Which designer is Starbucks Taiwan collaborating with for their new merchandise range?
Which designer is Starbucks Taiwan collaborating with for their new merchandise range?
Starbucks Taiwan is collaborating with Paris fashion designer Sophie Mechaly, who is the founder of the international brand Paul & Joe. She designs clothing, shoes, and accessories for men and women, and founded her label in 1995.
Q.What is the inspiration behind some of the designs used in the new Starbucks merchandise?
What is the inspiration behind some of the designs used in the new Starbucks merchandise?
Several designs feature a Chinchilla Persian cat owned by Sophie Mechaly. Crabs and fish also appear in the artwork, representing the Mediterranean beaches near her childhood home, adding a unique, personal touch to the collection.
Q.What was the main goal for Starbucks Taiwan in creating this new merchandise collection?
What was the main goal for Starbucks Taiwan in creating this new merchandise collection?
Starbucks Taiwan president John Hsu stated that the company wanted to give their coffee-related merchandise a unique style and attitude specifically for the summer season. This collaboration aims to achieve that distinctive look.
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