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Paramount Secures 28% Stake In Envictus International For $29.5m In Strategic Diversification Move

By Mei Ling Tan
2 min read
Paramount Secures 28% Stake In Envictus International For $29.5m In Strategic Diversification Move
Paramount Secures 28% Stake In Envictus International For $29.5m In Strategic Diversification Move
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Paramount, a Malaysian property developer, is preparing to secure a 28% share in Envictus International, a firm managing both Texas Chicken and San Francisco Coffee within Malaysia, with an investment of approximately US$29.5 million.

Details of the Acquisition

This acquisition would have Venice Concepts, a wholly-owned subsidiary of Paramount, purchase around 85.17 million shares constituting the 28% stake in Envictus International, currently listed on the Singapore Exchange. The shares would be directly acquired from JAG Capital.

Envictus International has a diversified presence across various sectors. Besides its operations managing quick-service and coffee chains, the company also engages in trading and the frozen food business through Pok Brothers. Additionally, it has a dairy division marketing the SuJohan creamer brand.

Paramount’s Current Holdings and Future Growth Strategy

Paramount already has ownership of two restaurants within Kuala Lumpur – Dewakan and Bidou – that were recently inaugurated. This acquisition marks a strategic move supporting Paramount’s efforts to future-proof its business through investments in alternative sectors.

According to Jeffrey Chew Sun Teong, Group CEO of Paramount, this acquisition is a step towards diversifying the company’s earnings base. He voiced his optimistic view of the evergreen Food & Beverage (F&B) sector and highlighted the potential it holds for Paramount’s growth.

This investment in Envictus International is Paramount’s second significant financial move since the previous year, when it acquired a 21.54% stake in EWI Capital for a sum of $39.9 million.

Questions & Answers

What is the expected impact of Paramount’s acquisition of a stake in Envictus International?
The acquisition is expected to help Paramount diversify its earnings base and invest in the evergreen F&B sector.

What does Envictus International do?
Envictus International operates Texas Chicken and San Francisco Coffee in Malaysia. Besides its quick-service and coffee chains, the company also manages a trading and frozen food business via Pok Brothers, and markets the SuJohan creamer brand through a dairy division.

What was Paramount’s major financial move last year?
In the previous year, Paramount made a significant investment by acquiring a 21.54% stake in EWI Capital for $39.9 million.

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