Pandora switches to 100 per cent recycled gold and silver
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Pandora has shifted to using recycled silver and gold for all of its jewelry, a move it said will avoid significant greenhouse gas emissions.
The new strategy aims to reduce 58,000 tons of carbon dioxide every year. According to the company, the carbon footprint of recycled silver is one-third compared to mined silver, while recycling gold emits less than 1 per cent of the carbon emissions from mining new gold.
The target was previously set for 2025, but has been achieved early thanks to the strong commitment from the firm’s suppliers.
Suppliers have had to switch their operations to only source materials that are certified recycled according to the Responsible Jewelry Council Chain of Custody.
Pandora currently produces its jewelry with 97 per cent recycled silver and gold and is expected to increase to 100 per cent from this year’s second half.
“Precious metals can be recycled forever without any loss of quality. Silver originally mined centuries ago is just as good as new, and improved recycling can significantly reduce the climate footprint of the jewelry industry,” said CEO Alexander Lacik.
The Copenhagen-based company sells its products in more than 100 countries through more than 6500 points of sale, including some 2500 concept stores.
Questions & Answers
Q.When did Pandora expect to achieve this target previously?
When did Pandora expect to achieve this target previously?
The target to use 100% recycled gold and silver was initially set for 2025. However, Pandora achieved this goal early due to strong commitment from its suppliers, ahead of the original schedule.
Q.How much carbon dioxide does Pandora expect to save annually with this change?
How much carbon dioxide does Pandora expect to save annually with this change?
Pandora anticipates avoiding 58,000 tons of carbon dioxide every year by using recycled silver and gold for all its jewelry. This new strategy aims to significantly reduce its environmental impact.
Q.What standards must Pandora's suppliers meet for the recycled materials?
What standards must Pandora's suppliers meet for the recycled materials?
Suppliers must switch their operations to only source materials certified as recycled. These materials need to adhere to the Responsible Jewelry Council Chain of Custody standards for verification.