Pam Pam Buns brings authentic Thai food to Australian supermarkets
In this article (5)
An Australian manufacturer of authentic Thai plant-based products, Pam Pam Buns, is releasing a new range of frozen ready meals in October. The meals (RRP $8) are Thai Pork Basil with Rice, Thai Mushroom Noodle, Pork Spring Roll, Pork and Mushroom Dumpling.
“The new range is our first step to becoming a Thai food company that produces a variety of plant-based meals that are just as delicious as meat-based dishes,” founder Pimarada (Pamela) Watcharadechmontri says.
Ms Watcharadechmontri, a Thailand-born entrepreneur, founded Pam Pam Buns in 2015.
She harnessed her love of vegetarian food and Thai heritage by selling her steamed buns to family, friends and local market stalls. Following a wave of positive ‘nice buns’ feedback, she made the bold decision to set up her own factory in Riverstone in North West Sydney.
Since its launch, Pam Pam Buns has seen exponential growth for its range of delicious Thai buns. After landing its first in-store placement in 2019, Pam Pam Buns has steadily hit the shelves across a selection of major retailers and recently expanded interstate to Victoria, Queensland, Western Australia, South Australia, and Tasmania.
The brand is currently available online and in more than 170 stores, including select Woolworths Metro, Coles Local, Harris Farm Markets, QE Food Stores, IGA, and FoodWorks across Australia.
“We partly owe our success to our loyal community of fans, who we treat like our friends and family,” Ms Watcharadechmontri says.
“They buy, taste and feedback on every single one of our products and we listen. Their excitement for our new product range is what feeds our ambition to continue our business growth.”
The new product expansion will join the recently released plant-based Thai Massaman, Panang and Green curry pouches and Pam Pam’s bun range in the freezer section.
Questions & Answers
Q.Which of the new frozen ready meals are plant-based?
Which of the new frozen ready meals are plant-based?
The new range includes Thai Mushroom Noodle meals. The founder states the new range is the first step to producing a variety of plant-based meals, but the other new meals listed are Pork Spring Roll, Pork and Mushroom Dumpling, and Thai Pork Basil with Rice.
Q.Which retailers will stock Pam Pam Buns' new frozen ready meals?
Which retailers will stock Pam Pam Buns' new frozen ready meals?
The article states Pam Pam Buns products are currently available in over 170 stores, including select Woolworths Metro, Coles Local, Harris Farm Markets, QE Food Stores, IGA, and FoodWorks, but does not specify where the new range will be stocked.
Q.When did Pam Pam Buns first sell its products in a major retail store?
When did Pam Pam Buns first sell its products in a major retail store?
Pam Pam Buns achieved its first in-store placement in 2019. Since then, the brand has steadily expanded onto the shelves of a selection of major retailers across Australia.
Q.What other new products has Pam Pam Buns released recently?
What other new products has Pam Pam Buns released recently?
Alongside the new frozen ready meals, Pam Pam Buns recently released plant-based Thai Massaman, Panang, and Green curry pouches. These will join the bun range and the new meals in the freezer section.
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