Palace skate wear to make debut in Tokyo
In this article (5)
Cult-classic skate brand Palace opened its first store in Tokyo, opting for the Japanese capital to debut its logo-ed fashion and apparel in the archipelago Asian nation.nThe British street label first announced the Tokyo location via Instagram, in a short teaser film featuring actor and comedian Jonah Hill, which was a similar store reveal stint used by Palace to unveil its New York store.
Marking the new Shibuya district store, which took place November 3, the London brand has released a series of fashion items exclusively for the new location.
The Tokyo capsule features pieces referencing Japan, including a Mount Fuji graphic hoodie.
In the mix is also a limited-edition “P.A.L.A.C.E” branded leather card holder, luggage tag and passport cover, as well as “Made in Scotland, Designed in London” rainbow knitwear, in collaboration with fellow Briton Pringle of Scotland.
Founded in London in 2009 by Levent Tanju and Gareth Skewis, Palace has in the last nine years garnered a cult-style following among skaters by toying with industry conventions.
It is known for flipping 90s skate videos upside, promoting the kitschy side of the era’s VHS tapes, as well as its now globally recognised Palace logo, which features on oversized hoodies, sweaters and other streetwear pieces.
It has been in collaboration with Adidas since 2015 and has also previously collaborated with Reebok and Oakley. Most recently, it has teased an upcoming collaboration with Ralph Lauren in Japan.
Palace currently operates locations in London and, since spring 2017, New York’s SoHo neighbourhood.
Palace Tokyo’s official address is 2F & 3F, 5-9-20 Jingumae, Shibuya-ku in Tokyo, Japan.
Questions & Answers
Q.Which other locations does Palace operate in besides Tokyo?
Which other locations does Palace operate in besides Tokyo?
Palace currently has stores in London and New York. The New York store opened in the spring of 2017, adding to its existing presence.
Q.What kind of exclusive items are available at the new Tokyo store?
What kind of exclusive items are available at the new Tokyo store?
The Tokyo store features a capsule collection with items referencing Japan, such as a Mount Fuji graphic hoodie. There's also a limited-edition branded leather card holder, luggage tag, passport cover, and rainbow knitwear.
Q.When was Palace originally founded, and by whom?
When was Palace originally founded, and by whom?
Palace was founded in London in 2009 by Levent Tanju and Gareth Skewis. In the nine years since its founding, it has developed a strong cult following.
Q.Has Palace collaborated with any other brands in the past?
Has Palace collaborated with any other brands in the past?
Yes, Palace has collaborated with Adidas since 2015. It has also previously worked with Reebok and Oakley, and recently teased an upcoming collaboration with Ralph Lauren in Japan.