Skip to content
Fashion

Palace set collaboration with Polo Ralph Lauren in Seoul

By Wei ZhangKorea
1 min read
170404 ralph lauren polo feature
170404 ralph lauren polo feature
In this article (5)

Streetwear label Palace and Polo Ralph Lauren, the luxury fashion brand, have brought their recent collaboration to Seoul after a show in London. The hotly anticipated crossover saw queues forming from the night before its Saturday morning release at the RL Garosu store to secure purchases of premium limited-edition items.

Popular products included a Kickflip Polo Bear knit sweater and teddy bear, both of which were posted online within an hour of selling out at sizeable markups.

Buyers were limited to purchases of one item per product and up to 10 products in total.

Questions & Answers

Q.

Where did the collaboration between Palace and Polo Ralph Lauren recently launch?

A.

The collaboration recently launched in Seoul, following an earlier show that took place in London.

Q.

Were there any purchase limits for customers buying the collaboration items?

A.

Customers were limited to purchasing one of each product type, with a maximum total of 10 products per buyer.

Q.

What happened to some of the limited-edition items after they sold out?

A.

Some limited-edition items were posted online with significant markups within an hour of selling out at the store.

Reader pulse

Are these limited-edition collaborations sustainable?

23,829 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready