Star leaks Fenty Beauty by Rihanna campaign images

Pop star Rihanna has uploaded visuals from the advertising campaign for her new cosmetics line Fenty Beauty by Rihanna on Instagram.

The Barbados-born entertainer has 56.2 million followers on the social-media site.

Little information has been released yet about the beauty line, created in collaboration with Kendo, the LVMH group’s subsidiary which also works on Kat Von D and Marc Jacobs Beauty.

Rihanna presented her first make-up product, a bronze lip gloss with a glistening rosy shimmer and “holographic” effects 12 months ago at a catwalk show for Fenty Puma, the line designed in collaboration with German sports brand.

Fenty Beauty by Rihanna will be available at Sephora stores and on the perfumery retailer’s e-shop from Friday.

This is not Rihanna’s first foray into make-up. She had a collaboration with Mac Cosmetics in 2013.