Pablo Cheesetart exits Malaysia market

Jul 19, 2018Updated Jul 18, 20181 min read

Fans of Japanese dessert franchise Pablo Cheesetart are reporting signs that the brand is withdrawing from Malaysia.

The internationally popular concept started business in Malaysia in 2016 as one of a number of competing operators riding on a cheesetart trend, at a time when long queues were commonly seen at vendor outlets.

Online commentators have noted that the brand’s locations in IOI City Mall Putrajaya and One Utama Shopping Mall have closed down. Pablo’s Facebook page has been deleted, although an instagram account run by the brand remains live without recent updates.

No official statement from Pablo Cheesetart has been released.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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