Oppo India opens first flagship store in Hyderabad

1 min readUpdated May 19, 2025Jul 1, 201911:11 PM

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Oppo India has launched its first premium flagship in South Asia at Sharath Capital Mall in Kondapur.

The opening coincides with the release of the brand’s new Reno series phone model.

The new venue has been designed to engage customers while encouraging them to explore and appreciate the craftsmanship and technological features of Oppo’s product range. According to product manager Jithin Abraham, it is divided into different areas that respectively deal with Indian culture and heritage, Oppo’s evolution in the mobile market, the brand’s technologies, and other consumer experiences.

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What this means

Oppo's move into a physical premium flagship store in Hyderabad is a calculated bet to elevate its brand perception and capture a higher-value segment. While many brands have scaled back physical footprints, as seen with Oh!Some closing stores in Singapore and Vietnam, Oppo is demonstrating confidence in a direct-to-consumer, experiential model. This strategy pressures rivals who rely heavily on multi-brand retailers or e-commerce, offering a unique opportunity for customers to deeply engage with Oppo's technology and heritage. The risk lies in whether the significant investment in this elaborate store design translates into tangible sales lift and sustained foot traffic. Its success will likely be measured by the sales performance of the new Reno series through this flagship.

Aiko Tanaka · Retail News Asia newsroom

Questions & Answers

Where is Oppo India's first flagship store located?

Oppo India's first premium flagship store in South Asia is situated in the Sharath Capital Mall, located in Kondapur. This is a significant step for the brand's retail presence in the region.

What is the purpose of the new store's design?

The new venue has been designed to engage customers effectively, encouraging them to explore and appreciate the craftsmanship and technological features across Oppo's product range. It aims to offer an immersive brand experience.

How is the new flagship store organised internally?

According to product manager Jithin Abraham, the store is divided into different areas. These sections focus on Indian culture and heritage, Oppo's market evolution, the brand's technologies, and various consumer experiences.

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