OnTheList launched in Shanghai
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Hong Kong flash-sale pioneer OnTheList will hold its first Shanghai event this week.
Co-founder & CFO Diego Dultzin Lacoste says the flash sale will be conducted for fashion distributor ImagineX and feature the brands Club Monaco and Juicy Couture. Products will be discounted by up to 80 per cent and 90 per cent respectively.
OnTheList turned three in January and during that time has expanded from running short-term sales in pop-up spaces to having its own permanent store in Hong Kong’s Central, adding online sales in Hong Kong and expanding into Singapore and Taiwan.
Earlier this year, Lacoste confirmed the company was looking to start offline sales in other markets including Malaysia, Thailand and Australia.
“For [these] markets, we plan to roll out next year. As we work very closely with the brands who are our most important partners, we will likely open first in the markets where the brands have the most immediate needs,” he said.
The Shanghai event runs from Thursday through to Saturday at Garden Square on Beijing Road.
Questions & Answers
Q.What is the duration and location of OnTheList's first Shanghai event?
What is the duration and location of OnTheList's first Shanghai event?
The flash sale in Shanghai will run from Thursday through to Saturday. It will be held at Garden Square, which is located on Beijing Road.
Q.Which brands will be featured in OnTheList's initial Shanghai flash sale?
Which brands will be featured in OnTheList's initial Shanghai flash sale?
The Shanghai event will feature products from the brands Club Monaco and Juicy Couture. These sales are being conducted for the fashion distributor ImagineX.
Q.Which new markets is OnTheList planning to expand into next year?
Which new markets is OnTheList planning to expand into next year?
OnTheList plans to roll out offline sales next year in markets including Malaysia, Thailand, and Australia. They prioritise markets where their partner brands have immediate needs.