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Online shopping on the rise in Vietnam

By Minjun ParkVietnam
1 min read
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In this article (4)

Online shopping in Vietnam was continuing to increase and was well-positioned to hold the key to success for e-commerce in Vietnam, according to the MasterCard Survey on Online Shopping 2014.

The MasterCard Survey is commissioned annually and was conducted online from October to December last year in 14 Asia-Pacific countries and 11 Middle Eastern and African countries with a minimum of 500 respondents per country.

The number of Vietnamese people who shopped online in the last three months increased from 68.4 to 80.2 percent, recording the second highest growth rate (11.8 percent) in the Asia-Pacific region, the survey revealed.

 

Questions & Answers

Q.

Which organisation conducted this survey on online shopping?

A.

The survey was commissioned annually by MasterCard. It was conducted online across 14 Asia-Pacific countries and 11 Middle Eastern and African countries.

Q.

When was the online shopping survey carried out?

A.

The MasterCard Survey on Online Shopping was conducted online between October and December last year. It involved a minimum of 500 respondents per country.

Q.

How much has online shopping increased among Vietnamese consumers?

A.

The number of Vietnamese people who shopped online in the last three months rose from 68.4 to 80.2 percent. This represents an 11.8 percent growth rate, the second highest in the Asia-Pacific region.

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