Online shopping on the rise in Vietnam

Mar 14, 2015Updated May 28, 20251 min read

Online shopping in Vietnam was continuing to increase and was well-positioned to hold the key to success for e-commerce in Vietnam, according to the MasterCard Survey on Online Shopping 2014.

The MasterCard Survey is commissioned annually and was conducted online from October to December last year in 14 Asia-Pacific countries and 11 Middle Eastern and African countries with a minimum of 500 respondents per country.

The number of Vietnamese people who shopped online in the last three months increased from 68.4 to 80.2 percent, recording the second highest growth rate (11.8 percent) in the Asia-Pacific region, the survey revealed.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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