Online platform ready to recover lost Malaysia Airports retail earnings
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Malaysia Airports Holdings has launched a travel retail e-commerce platform shopMYairports, aiming to recover some US$67 million from sales lost through its airport network due to passenger volumes plummeting.
Still smarting from the loss of $671 million in revenues from retail in the year prior to the advent of Covid-19, the airport operator is hoping for significant potential growth from the initiative, which is part of a broader Airports 4.0 plan for digital transformation to enhance passenger retail experiences and support the recovery of its airport retail tenants.
The move serves to allow consumers to buy travel-exclusive and duty-absorbed products online, having purchases delivered directly to their homes.
“The launch of shopMYairports is an important step in our journey to make our airports future-ready,” said group CEO Datuk Mohd Shukrie Mohd Salleh.
“As Malaysia’s main airport operator, we have to ensure that we remain agile and relevant while navigating within a fast-changing consumer landscape.”
Future services available on the platform are expected to include click-and-collect services, allowing travelers to pick up purchases at designated airport counters, and concierge services to deliver products to passengers’ boarding gate or aircraft seat.
Questions & Answers
Q.What is the primary objective of launching the shopMYairports platform?
What is the primary objective of launching the shopMYairports platform?
The platform aims to recover some of the US$67 million in sales lost across Malaysia Airports' network due to the significant drop in passenger volumes. It is also part of a wider digital transformation plan to support airport retail tenants.
Q.How much revenue did Malaysia Airports lose from retail in the year before Covid-19?
How much revenue did Malaysia Airports lose from retail in the year before Covid-19?
The airport operator lost US$671 million in revenues from retail in the year preceding the Covid-19 pandemic. This figure highlights the scale of the financial challenge they faced before the current losses.
Q.What future services are planned for the shopMYairports platform?
What future services are planned for the shopMYairports platform?
Future services for the platform are expected to include a click-and-collect option, allowing travellers to pick up purchases at specific airport counters. Concierge services to deliver products directly to boarding gates or aircraft seats are also planned.
Q.What type of products can consumers buy through the new online platform?
What type of products can consumers buy through the new online platform?
Consumers can purchase travel-exclusive and duty-absorbed products online through the shopMYairports platform. These purchases can then be delivered directly to the customers' homes.
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