Online brand “Imvely” to open 1st flagship store
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The online brand ‘Imvely’ is about to reach 100billion won this year. Lim Ji-hyun, who has a strong presence as a marketing role model promoting her own brand wearing ‘Imvly,’ has an attention by presenting a new growth model that combines model and business.
The online star brand ‘Imvely’ opened its first flagship store ‘velyne’ in Sangsu-dong, Seoul on the 25th.
The concept of ‘Imvely’ flagship store, which reflects the signatures and identity of Lim Ji-hyun, is like a ‘mansion’, a ‘house of velyne’ where you customer meet all of Imvely at once.
Everyone who enjoys online shopping knows “Imvly”, and Imvly is the brand that makes a buzz when buying an open line shop.
The first flagship store Imvly’s ‘velyne ‘is five stories. The first floor is composed of signature cosmetics brand ‘VELYVELY’ and Imvly’s new products, bestselling products.
The floor is made up of the lifestyle brand ‘Bleu Home’ and the 4th and 5th floors are composed of its own cafe ‘U’all’.
Imvly, which has been rapidly growing since its launch, already has a solid product lineup and a self-manufacturing line beyond the limits of online shopping malls.
The company opened eight new stores in Lotte department store this year, and currently operates 13 stores in Lotte Department Store.
The annual sales of Imvely, which was about 3 billion won at the time of its launching, increased to 148 billion won in 2015, 70 billion won in 2016 and 100 billion won in sales this year.
With the open of duty-free shop, Imvely has a positive reputation in the global markets, including China and Japan, as well as the domestic market.
Questions & Answers
Q.What is the new flagship store called and where is it located?
What is the new flagship store called and where is it located?
The new flagship store is named 'velyne' and has opened in Sangsu-dong, Seoul. It is designed to reflect the signatures and identity of the brand's founder, Lim Ji-hyun.
Q.Which product categories are available across the five floors of the 'velyne' store?
Which product categories are available across the five floors of the 'velyne' store?
The store features Imvely's new and bestselling products, its signature cosmetics brand 'VELYVELY', and the lifestyle brand 'Bleu Home'. It also includes the brand's own cafe, 'U'all'.
Q.How much has Imvely's annual sales grown since its launch?
How much has Imvely's annual sales grown since its launch?
Imvely's annual sales have grown significantly, from approximately 3 billion won at launch to 148 billion won in 2015, and an expected 100 billion won this year.
Q.Does Imvely have a presence in traditional retail, beyond its new flagship store?
Does Imvely have a presence in traditional retail, beyond its new flagship store?
Yes, Imvely has expanded into traditional retail by opening eight new stores this year, bringing its total to 13 stores within Lotte Department Store locations.