One-Day Global Sale Sees Online Shopping Soar in Thailand

WearYouWant, Thailand’s leading online fashion & beauty marketplace has become part of the global success story of Singles Day 2015, the world’s biggest online shopping day held on November 11^th each year.

Figures just in overnight reveal a staggering +1000% increase in turnover for WearYouWant compared to the same Wednesday last month, while order volumes soared to a growth of over 700%. Proof that Thai consumers are not only eagle-eyed when it comes to spotting big fashion brand discount, but are fast-becoming a growing e-commerce market to be reckoned with within the ASEAN Economic Community.

WearYouWant retails high-profile international and local-designer brands from its Bangkok base, and recently received Series B funding from Japanese digital fashion marketplace StartToday.  During the run-away success of Singles Day, Thai consumers took advantage of discounts on over 14,000 fashion and beauty products. With 65% of the one-day shoppers being female, shoes, beauty and women’s clothing topped their online shopping lists.

Singles Day Sale has been embraced  by e-commerce market globally, especially within the fashion-related  industry.

This is the first year WearYouWant held this online sale nationwide, offering discount on their products from 11 am until 11pm. This Chinese ‘bare sticks holiday’, so-named because of the date’s single digits, is a day for singletons to celebrate and in more recent times to look for love. The Singles Day sale has become a huge global e-commerce extravaganza, with Chinese consumers alone spending more than USD 4 billion in the first hour of 2015’s sale.