Olympic athlete Ayumu Hirano named as new Uniqlo brand ambassador

Japanese global apparel retailer Uniqlo has announced a new partnership with professional snowboarder Ayumu Hirano as its newest Global Brand Ambassador. Hirano was a two-time gold medalist in the men’s superpipe competition at the Winter X Games and winner of consecutive silver medals in the half-pipe competition at the 2014 and 2018 Winter Olympics.

Chairman, president and CEO of Fast Retailing Tadashi Yanai said: “We are greatly inspired by [Mr. Hirano’s] achievements, his creativity and his style – not just on a snowboard, but also in his sense of fashion. His flair and imagination when competing go well beyond expectations, so we will look past conventional wisdom together to achieve something truly unique through this partnership.

“We look forward to supporting him with special LifeWear items featuring advanced technologies, helping him to reach even greater heights in future,” he said.

Hirano’s primary role as global brand ambassador is to promote the Uniqlo and LifeWear brands. The partnership will provide opportunities for Hirano to engage in the development of custom products and materials for his performance wear, while also assisting in the design process for LifeWear.