Olive Young’s K-Beauty Brands Set to Conquer Europe with New Gabona Partnership

Korean cosmetics firm, Olive Young, has recently revealed its collaboration with Poland’s Gabona, aiming to steer its product distribution across Europe. Gabona is now set to manage the distribution network of three of Olive Young’s signature brands: Bioheal Boh, Bringgreen, and Colorgram. Initially, the distribution will be centered in Poland, and then it will gradually expand its reach to other European countries.

Olive Young has clarified that each brand will still preserve its current market position. This collaboration is a significant move in Olive Young’s overarching strategy to enhance the accessibility of its private brands to consumers beyond Korea. Moreover, it presents Gabona with an opportunity to augment its K-beauty collection in Europe via a well-planned, long-term distribution model.

In 2025, Olive Young witnessed an unprecedented growth, with the firm’s Q3 sales skyrocketing to as high as US$1.07 billion. The company had earlier revealed that about 88% of the domestic cosmetic purchases under the Global Tax Free (GTF) program, generally done by tourists, were carried out at Olive Young stores in 2025.