Olive Young partners with Dairy Farm to expand into SE Asia
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South Korean health and beauty brand CJ Olive Young is seeking to expand in Southeast Asia.
The retailer is working with pan-Asian retailer Dairy Farm Group, which will distribute Olive Young products through its branded health and beauty stores in Indonesia and other markets in the region.
The brand’s Southeast Asian launch will be in Singapore, where around 110 of its products will be sold at about 50 Dairy Farm stores.
Olive Young is also known in its home market as an importer of US organic cosmetics brand Juice Beauty. While it has a high profile in South Korea, the brand has done little to expand abroad to date.
The company opened its first store in 1999 and previously had a joint venture with Dairy Farm running from 2002 to 2008.
Questions & Answers
Q.Which specific countries in Southeast Asia will Olive Young products be sold in initially?
Which specific countries in Southeast Asia will Olive Young products be sold in initially?
The brand's initial Southeast Asian launch will be in Singapore. Dairy Farm Group will distribute Olive Young products through its health and beauty stores in Indonesia and other markets in the region.
Q.How many Olive Young products will be available in Singapore and through how many stores?
How many Olive Young products will be available in Singapore and through how many stores?
Around 110 Olive Young products will be sold in Singapore. These products will be available at approximately 50 Dairy Farm stores across the country.
Q.Has Olive Young previously collaborated with Dairy Farm Group?
Has Olive Young previously collaborated with Dairy Farm Group?
Yes, Olive Young and Dairy Farm Group had a previous joint venture. This partnership ran for six years, from 2002 until 2008.
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