Ogilvy rearranges creative leadership across Asia
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Ogilvy & Mather has unveiled another raft of changes to its leadership across Asia as Ajab Samrai moves from the agency in Tokyo to take up the new position of chief creative officer for ASEAN.
Samrai has held the same role at Ogilvy in Tokyo for the past five years. He will be replaced by Doug Schiff, who was previously the executive creative director at DigitasLBi in Boston and Detroit.
Meanwhile, Reed Collins has been promoted from Hong Kong creative lead to CCO of North Asia.
Reed Collins
His markets include Hong Kong, Japan, Korea and Taiwan and China. This latest comes just days after Ogilvy China announced the departure of creative heavyweight Graham Fink and the CCO role in the country. Now,Ogilvy China’s creative leadership is formed of three ECDs who report to Cheong.
Together with Sonal Dabral, Collins and Samrai will form a regional leadership team reporting to Eugene Cheong, Ogilvy’s chief creative officer for Asia Pacific.
Kent Wertime, co-CEO of Ogilvy Asia, said: “Ajab and Doug are true Ogilvy giants. Ogilvy Japan saw exception growth under Ajab’s leadership and he has been one of our most awarded creative leaders in recent years.
“I am excited to see what he will do next. For Doug, we are delighted to have him return. He’s exactly the kind of transformative thinker that will continue Ajab’s extraordinary work for that office.”
Meanwhile, Ogilvy Singapore has been on a winning streak lately, having won major local accounts with Changi Airport and Pizza Hut.
Questions & Answers
Q.Which markets will Reed Collins be responsible for in his new role as CCO of North Asia?
Which markets will Reed Collins be responsible for in his new role as CCO of North Asia?
Reed Collins' markets will include Hong Kong, Japan, Korea, Taiwan, and China. He has been promoted from his previous position as the creative lead in Hong Kong.
Q.Who will replace Ajab Samrai as the creative leader at Ogilvy in Tokyo?
Who will replace Ajab Samrai as the creative leader at Ogilvy in Tokyo?
Doug Schiff will replace Ajab Samrai in Tokyo. Schiff was previously the executive creative director at DigitasLBi, working in both Boston and Detroit before joining Ogilvy.
Q.Who does the new regional creative leadership team report to?
Who does the new regional creative leadership team report to?
The new regional leadership team, comprising Sonal Dabral, Reed Collins, and Ajab Samrai, will report directly to Eugene Cheong, who is Ogilvy's chief creative officer for Asia Pacific.
Q.What is the current creative leadership structure for Ogilvy China?
What is the current creative leadership structure for Ogilvy China?
Ogilvy China's creative leadership now consists of three Executive Creative Directors (ECDs) who report to Eugene Cheong. This structure was implemented following the departure of Graham Fink.