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Ogilvy & Mather has unveiled another raft of changes to its leadership across Asia as Ajab Samrai moves from the agency in Tokyo to take up the new position of chief creative officer for ASEAN. Samrai has held the same role at Ogilvy in Tokyo for the past…
Ogilvy & Mather Singapore has won the local creative account for Pizza Hut following a pitch. The agency-of-record account marks an extension of Ogilvy’s regional creative brief with the restaurant chain’s parent company Yum! Brands. Ogilvy did not specify a…
Singles Day is no longer just about Alibaba. It’s more like Black Monday or Christmas, a nation-wide shopping event, covering everybody looking for great deals, not just the singletons, as it was originally conceived. Alibaba founder Jack Ma said last year…
Ikea is reviewing its entire $444 million global media account, which is currently split between a range of agencies across five different holding companies. WPP’s MEC retained Ikea’s media planning and buying duties in the U.S. following the last media…
Unfazed by the country’s economic slowdown, luxury shoppers on the Chinese mainland have increased their purchases online as a range of e-commerce options provide attractive deals – from cosmetics and clothes to cars and property. That trend was uncovered…
