Off-White to open more stores in Seoul

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Fashion retailer Off-White has opened two more retail locations in Seoul.
The standalone Off-White South Korea store in Cheondong is made with light brick with glass inlays, giving pedestrians a view into the store’s floor and displays of sneakers, accessories and other apparel. The second Miles Davis-inspired store in Hyundai Coex is blue-toned with wireframe furniture at its centre.
Both of the new Off-White South Korea stores feature similar marbled interiors as seen in the brand’s recently opened Macau store.
Questions & Answers
Q.What are the key design features of the new Off-White South Korea stores?
What are the key design features of the new Off-White South Korea stores?
The Cheondong store features light brick with glass inlays, allowing views inside. The Hyundai Coex store is blue-toned with wireframe furniture and both new locations incorporate marbled interiors, mirroring the brand's Macau store.
Q.What is unique about the design of the new Off-White store located in Hyundai Coex?
What is unique about the design of the new Off-White store located in Hyundai Coex?
The Hyundai Coex store is inspired by Miles Davis, featuring blue tones and distinctive wireframe furniture at its centre. It also shares marbled interiors with the brand's Macau location.
Q.What type of products can shoppers expect to find displayed at the new Cheondong store?
What type of products can shoppers expect to find displayed at the new Cheondong store?
The Cheondong store displays sneakers, accessories, and various other apparel items. Its design, with glass inlays, allows pedestrians to view these products and the store's overall floor layout from outside.
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