Ofee jewellery enters Asia
In this article (5)
Established in 2006, French jewellery brand Ofee has launched its first boutique store for Asia, in Hong Kong.
Featuring gold and diamond creations, the store has more than 30 outlets in its home country. The opening of its flagship store in Causeway Bay was attended by its designer and founder, Anne Bougon-Scelo, who built the brand alongside Valerie de Mazieres, who has a background in interior design.
Bringing a touch of Paris to Hong Kong, the store has a facade of charcoal grey with white moulding. A feature is an earring bar where women can buy single earrings rather than pairs, offering up to 8000 potential combinations.
Often encrusted with pure white diamond, Ofee jewellery uses 18-carat gold in four rare colours: yellow, rose, white and black.
Ofee has 50 retail outlets worldwide.
Questions & Answers
Q.How many stores does Ofee have globally now that its Hong Kong boutique has opened?
How many stores does Ofee have globally now that its Hong Kong boutique has opened?
Including the new flagship in Hong Kong, Ofee now operates a total of 50 retail outlets worldwide. This figure accounts for all locations, encompassing both its home country and international markets.
Q.What unique feature does the new Ofee store in Hong Kong offer its customers?
What unique feature does the new Ofee store in Hong Kong offer its customers?
The new store in Hong Kong features an earring bar, allowing women to purchase single earrings instead of pairs. This offers a wide range of customisation, with up to 8000 potential combinations for customers.
Q.What materials are typically used in Ofee jewellery designs?
What materials are typically used in Ofee jewellery designs?
Ofee jewellery often features pure white diamonds and uses 18-carat gold in a selection of four distinctive colours. These rare gold colours include traditional yellow, rose, white, and a unique black.
Q.Who founded the Ofee jewellery brand?
Who founded the Ofee jewellery brand?
The Ofee jewellery brand was founded and designed by Anne Bougon-Scelo. She established the brand in 2006, collaborating with Valerie de Mazieres, who contributed her expertise in interior design to the venture.
Reader pulse
Is Hong Kong the right first step for Ofee in Asia?
20,712 votes so far