NYX shutting down all of its Malaysian stores
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NYX Cosmetics is to close its retail operations in Malaysia after three years in the market. According to a report by Marketing-Interactive, the US cosmetics firm – a L’Oreal subsidiary – has permanently closed outlets in Suria KLCC, Sunway Pyramid, and Midvalley Megamall as of last month, three years after opening its flagship store at IOI City Mall Putrajaya. That outlet, as well as those in Fahrenheit 88 and Genting, will be shuttered by the end of this month.
The NYX flagship featured interactive beauty bars and a digital community wall. It also displayed digital images and social media content throughout the store.
“We sincerely thank you for all the love, energy, passion, and enthusiasm from our fierce beauty junkies community,” read the brand’s Facebook post announcing the departure from the Malaysian market. “There were many incredible moments with lots of glitters, color, and amazing makeup artistry.”
The store will continue its e-commerce operations in the territory through to the end of September.
However, the brand will not exit the market completely. It is understood it will still be available in Sephora stores and potentially other multi-brand channels.
Questions & Answers
Q.Which NYX stores have already closed in Malaysia?
Which NYX stores have already closed in Malaysia?
Outlets in Suria KLCC, Sunway Pyramid, and Midvalley Megamall have already permanently closed their doors. These closures occurred last month, three years after the initial flagship store opened in the region.
Q.When will the remaining NYX stores in Malaysia be shut down?
When will the remaining NYX stores in Malaysia be shut down?
The remaining NYX outlets, including the flagship store at IOI City Mall Putrajaya, and those in Fahrenheit 88 and Genting, are scheduled to be shuttered by the end of this current month. This is the full closure of their retail operations.
Q.Will NYX products still be available to buy in Malaysia after the store closures?
Will NYX products still be available to buy in Malaysia after the store closures?
Yes, NYX products will continue to be available in Malaysia. The brand is understood to still be sold in Sephora stores and may also be found through other multi-brand retail channels across the territory.
Q.How long will NYX's e-commerce operations continue in Malaysia?
How long will NYX's e-commerce operations continue in Malaysia?
NYX's e-commerce operations in Malaysia will continue until the end of September. After this date, online sales directly from the brand will cease, though products will remain available through other retailers.
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