Skip to content
E-Tailing

Nykaa.com to bring Laneige to India

By Wei ZhangIndia
1 min read
LANEIGE PERFECT RENEW DUAL TOUCH EYESCHINA 2P
LANEIGE PERFECT RENEW DUAL TOUCH EYESCHINA 2P
In this article (5)

Nykaa.com, India’s leading beauty retailer has launched Korean Beauty brand Laneige, exclusively in India. Laneige maximizes the potential of water to deliver the right solution to each skin concern with carefully selected, optimum natural ingredients. The brand has been showing great results with its simple yet innovative skincare and makeup solutions.

With over 20 years of research, Laneige’s Water Science has developed optimum water to address skin concerns like hydration, pore refining, anti-aging, or complexion-correcting. Their signature Hydro Ionized Mineral Water offers quicker and deeper absorption for better overall moisturization while Mint Water reduces excessive sebum while offering greater pore care.

“Observing the growing trend of Korean beauty brands across the world, Nykaa began introducing Korean brands to our portfolio last year. These brands have been a huge success with the Indian audience with their innovative ingredients and cutting-edge science. With Laneige’s signature water science based products we offer our customers a new facet in their beauty regime,” says Falguni Nayar, CEO Nykaa.

Laneige’s best-selling products like Water Sleeping Mask, Lip and Eye Sleeping Mask, Water Bank Hydro Essence and White Dew Ampoule Essence are now available for women in India exclusively on nykaa.com and at select Nykaa Luxe stores in Delhi, Ahmedabad, Indore, Hyderabad, and Bangalore.

Questions & Answers

Q.

Which of Laneige’s products are now available in India?

A.

Laneige’s Water Sleeping Mask, Lip and Eye Sleeping Mask, Water Bank Hydro Essence, and White Dew Ampoule Essence are now available. These best-selling products cater to various skincare needs for Indian women.

Q.

Where can customers in India purchase Laneige products?

A.

Laneige products are available exclusively on nykaa.com. They can also be purchased at select Nykaa Luxe stores in cities including Delhi, Ahmedabad, Indore, Hyderabad, and Bangalore.

Q.

Why has Nykaa chosen to launch Laneige in India?

A.

Nykaa launched Laneige due to the growing global trend of Korean beauty brands and their success with Indian audiences. Laneige’s innovative water science and ingredients offer a new dimension to beauty regimes.

Q.

What is unique about Laneige’s approach to skincare?

A.

Laneige's approach is based on over 20 years of 'Water Science', using optimum natural ingredients and maximizing water's potential. Their signature Hydro Ionized Mineral Water and Mint Water address various skin concerns effectively.

Reader pulse

Nykaa’s exclusive Laneige launch in India:

22,905 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready