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E-Tailing

Now, you can shop on Twitter

By Aiko Tanaka
1 min read
41846 top stories twitter shopping
41846 top stories twitter shopping
In this article (4)

Twitter has announced that the company is launching a product and place pages that allows users to discover and purchase items within the service.

According to the Verge, the new pages will organise related tweets about products and brands on dedicated pages.

A product page will let people see others’ tweets about that product, prices, and, sometimes, a buy button.

The company is also rolling out what it’s calling Collections, a way for brands and celebrities to curate products and recommend them to followers.

This is the second new feature Twitter has unveiled this week after announcing Project Lightning, a news platform that would allow users to follow events instead of people.

Questions & Answers

Q.

What is the primary function of the new product and place pages on Twitter?

A.

The new pages are designed to let users find and buy items directly within Twitter. They will organise relevant tweets about products and brands, allowing people to see others' comments, prices, and sometimes a 'buy button'.

Q.

How will brands and celebrities be able to use these new features?

A.

Brands and celebrities can use a new feature called Collections. This allows them to curate products and recommend them to their followers, essentially creating themed lists of items for people to discover.

Q.

Is this the only new feature Twitter has introduced recently?

A.

No, this is the second new feature Twitter has unveiled this week. Earlier, they announced Project Lightning, which is a news platform intended to allow users to follow events rather than specific individuals.

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