Now, Reliance Jio plan subscribers to get 15% discount on AirAsia tickets
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More than 72 million subscribers of Reliance Jio Infocomm (Jio) can avail a discount of 15% on their domestic and international travel on Air Asia. Sources said Jio subscribers can avail this discount using the Air Asia’s mobile app for the travel period starting June 20, 2017 till September 30, 2017.
Air Asia is working on the modalities and will come out with the offer in the next 2-3 days, they added. Air Asia India had earlier during the day tweeted the offer, but had then deleted it. Market analysts said that the scheme fits into Jio’s strategy of targeting the high Arpu (Average revenue per user) customers of its rivals as well as to retain its own high-end users by offering such incentives.
While launching Jio on September 1, 2016, RIL chairman Mukesh Ambani had indicated that the platinum customers of Jio will also be offered a series of “specialized, white-glove services such as concierge services and video call centers”.
Jio sources said that the company is planning to come out with similar offers related to travel and hospitality for its subscribers.
Questions & Answers
Q.Which Air Asia flights are included in the discount offer for Jio subscribers?
Which Air Asia flights are included in the discount offer for Jio subscribers?
Jio subscribers can avail a 15% discount on both domestic and international travel with Air Asia. The offer is applicable for flights taken between June 20, 2017, and September 30, 2017.
Q.How can Reliance Jio subscribers access this discount?
How can Reliance Jio subscribers access this discount?
Jio subscribers can avail the 15% discount on Air Asia tickets by using the Air Asia’s mobile app. Air Asia is expected to officially release details of the offer within the next 2-3 days.
Q.When will Air Asia officially announce the details of this offer?
When will Air Asia officially announce the details of this offer?
Air Asia is currently working on the specific details and modalities of the offer. They are expected to officially come out with the full details of the discount in the next 2-3 days.
Q.Is this type of offer consistent with Reliance Jio’s broader strategy?
Is this type of offer consistent with Reliance Jio’s broader strategy?
Yes, market analysts suggest this scheme aligns with Jio's strategy to attract high-ARPU customers from competitors and retain its own premium users. The company is also planning similar travel and hospitality offers.
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