November Singapore retail sales stagnant

In this article (5)
November Singapore retail sales were static, rising just 0.2 per cent year on year after removing motor vehicles from the data. On a month-on-month basis, sales rose 1.4 per cent, again after disregarding motor vehicles. Perhaps the most interesting figure was the share of total retail sales which occurred online, reaching 6.6 per cent. In September, online accounted for 4.9 per cent of sales, in October 5 per cent. The November figure suggests the Singles Day shopping promotions on November 11 had a significant impact in Singapore.
The worst-performing retail category in November Singapore retail sales was computers and telecommunications equipment, slumping 22.1 per cent year on year, which Statistics Singapore attributes to strong sales of phones in November 2017 due to the launch of new models.
The optical goods and books categories posted sales declines of 4.6 per cent, while food retailers and supermarkets & hypermarkets fell by 3.7 per cent and 1.4 per cent, respectively.
Department stores registered an increase of 8.7 per cent in sales, while medical goods & toiletries sales rose by 4.8 per cent.
Turnover of fast-food outlets, restaurants and other eating places (such as cafes) increased between by 2.5 per cent and 4.5 per cent year on year in November. However, sales of food caterers decreased 2 per cent.
Questions & Answers
Q.How did overall retail sales in Singapore perform in November compared to the previous year?
How did overall retail sales in Singapore perform in November compared to the previous year?
After excluding motor vehicles, Singapore's retail sales in November saw a slight increase of 0.2 per cent year on year. On a month-on-month basis, sales rose by 1.4 per cent, also without motor vehicles included.
Q.What proportion of total retail sales in November was attributed to online shopping?
What proportion of total retail sales in November was attributed to online shopping?
In November, online sales accounted for 6.6 per cent of total retail sales. This figure is notably higher than September's 4.9 per cent and October's 5 per cent, suggesting an impact from promotions like Singles Day.
Q.Which retail category experienced the most significant decline in sales in November?
Which retail category experienced the most significant decline in sales in November?
The computers and telecommunications equipment category performed the worst, with sales slumping 22.1 per cent year on year. This was attributed to strong sales of new phone models in November 2017, creating a difficult comparison.
Q.Which retail categories saw an increase in sales during November?
Which retail categories saw an increase in sales during November?
Department stores recorded an 8.7 per cent increase in sales, while medical goods and toiletries saw a 4.8 per cent rise. Fast-food outlets, restaurants, and other eating places also experienced growth, between 2.5 per cent and 4.5 per cent.
Reader pulse
November's flat sales indicate:
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