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Nokia closes handset brand licensing deal

By Aiko Tanaka
1 min read
Nokia smartphone
Nokia smartphone
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Nokia has announced it has completed the transactions that will allow HMD Global to become the new brand licensee for Nokia feature phones, smartphones and tablets.

HMD Global has secured an exclusive global brand license for a 10-year term. HMD was created by a group of former Nokia employees to revive the Nokia handset brand, and entered the exclusive licensing agreement with Nokia in May.

The necessary transactions involved HMD, Hon Hai subsidiary FIH Mobile and Microsoft, following the latter’s ill-fated purchase of Nokia’s device business for $7.4 billion in 2013.

HMD will continue to provide Nokia branded feature phones for emerging markets, and will also produce new Nokia smartphones and tablets for its device portfolio.

Nokia will receive royalty payments on each sales covering both brand and intellectual property rights.

“We’ve been overwhelmed by the enthusiasm shown around the world for the return of the Nokia brand to smartphones,” Nokia Technologies interim president Brad Rodrigues said.

“The HMD Global team has the ambition, talent and resources to bring a new generation of Nokia branded phones to market, and we wish them every success. I’m sure our millions of Nokia fans will be excited to see their new products.”

Questions & Answers

Q.

What kind of products will HMD Global be producing under the Nokia brand?

A.

HMD Global will produce new Nokia smartphones and tablets as part of its device portfolio. They will also continue to provide Nokia branded feature phones specifically for emerging markets, targeting different segments of the consumer base.

Q.

How long has HMD Global secured the exclusive global brand license for Nokia handsets?

A.

HMD Global has secured an exclusive global brand license for the Nokia handset brand for a 10-year term. This lengthy agreement indicates a significant commitment to re-establishing the brand in the market.

Q.

What is the financial arrangement for Nokia under this new licensing deal?

A.

Nokia will receive royalty payments from HMD Global. These payments will be made on each sale of a Nokia branded device, covering both brand usage rights and intellectual property rights, providing ongoing revenue.

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