Nike plus-sized workout range launched in US
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A new Nike plus-sized range will expand the US sportswear brand’s reach – and appease those who criticise it for focusing on the purely athletic.
The new workout wear range includes sizes from XL to 3XL.
“Nike recognises that women are stronger, bolder and more outspoken than ever,” the sportswear giant said in a statement.
“The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape.”
Like Nike’s core range, the plus-size collection will use the same technology in design and fabric and includes sports bras, running tights, high-tech hoodies.
Helen Boucher, VP of women’s training apparel, says when the company created its range it did not just make existing products larger.
“That doesn’t work because as we know, everyone’s weight distribution is different.”
The pressure will now be on rivals like Lululemon, Puma and Adidas to follow suit…
Questions & Answers
Q.What specific types of workout wear are included in Nike's new plus-sized range?
What specific types of workout wear are included in Nike's new plus-sized range?
The new collection includes sports bras, running tights, and high-tech hoodies, utilising the same design and fabric technology as Nike's core range.
Q.Does Nike simply scale up its existing products for the plus-sized collection?
Does Nike simply scale up its existing products for the plus-sized collection?
No, Nike's VP of women’s training apparel, Helen Boucher, stated that they did not just make existing products larger, as everyone’s weight distribution is different.
Q.What sizes are covered by the new plus-sized workout range?
What sizes are covered by the new plus-sized workout range?
The new workout wear range includes sizes from XL up to 3XL, aiming to expand the brand's reach.
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