Nike gets local with new Nike Unite retail concept
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Adding to Nike House of Innovation, Nike Rise and Nike Live concepts, Nike introduces Nike Unite. Built to help locals connect more closely with sport, Nike Unite creates new in-and-out-of-store experiences, rooted in serving people the most valuable sport destination in their community.
Read on for what to know about Nike’s latest retail concept.
Nike Unite exists to serve and celebrate the people in each local community, and each store is designed to be a reflection of their heart and spirit. Consumers are welcomed by an in-store community wall highlighting the store team and local partnerships, and design elements throughout the space also look to tell the story of the community. From local landmarks to hometown athletes, the design allows the local residents to feel represented in the space.
The products in each Nike Unite door are also reflective of what the community is interested in: locally curated, every-day essentials at the best price, matched with the newness of select seasonal offerings. Additionally, Nike Unite doors reflect Nike’s commitment to hiring people who live in the local community.
In order to help protect the future of sport, sustainable offerings like reusable shopping bags are available at stores like Nike Unite – Namyangju, or at Nike Unite – East Kilbride, with takeback services like Nike Reuse-a-Shoe.
Online or offline, Nike Unite doors deliver new ways to gear up and get moving together. Whether serving athletes in the digital spaces that speak to them, supporting local schools and nonprofits that give children more opportunity to stay active through Made to Play or participating in the Nike Community Ambassador program (which trains Nie store employees to be coaches), these measures allow Nike Unite doors to bring members closer to sport, and closer to one another.
New Nike Unite stores are now open to the public in the following locations, with additional doors opening soon:
Namyangju (South Korea)
Portland, Ore. (United States)
East New York (United States)
San Antonio (United States)
East Kilbride (UK)
Coming Soon:
South Chicago (United States)
Atlanta (United States)
Beijing – Jingliang (China)
Beijing – Jingzang (China)
Questions & Answers
Q.How does the Nike Unite concept aim to engage with local communities?
How does the Nike Unite concept aim to engage with local communities?
Nike Unite stores feature a community wall highlighting the team and local partnerships, and design elements reflect local landmarks or athletes. Products are locally curated everyday essentials, with the company also hiring local residents.
Q.What sustainable practices are part of the Nike Unite store model?
What sustainable practices are part of the Nike Unite store model?
Nike Unite stores offer sustainable options such as reusable shopping bags. Some locations, like Namyangju and East Kilbride, also provide takeback services, including the Nike Reuse-a-Shoe programme for old footwear.
Q.In which countries have Nike Unite stores recently opened or are planned to open soon?
In which countries have Nike Unite stores recently opened or are planned to open soon?
Nike Unite stores have opened in South Korea, the United States, and the UK. Upcoming locations include additional stores in the United States and two new sites in Beijing, China, expanding their global presence.
Q.How does Nike Unite support sports engagement beyond the retail space?
How does Nike Unite support sports engagement beyond the retail space?
Nike Unite supports local schools and non-profits through Made to Play, providing children opportunities to be active. It also trains employees as coaches via the Nike Community Ambassador program, fostering sport engagement.