Nike drops matching “Qixi Festival” editions
In this article (4)
Nike is celebrating China’s Qixi festival, taking place this Friday, 17 August, with a duo of Classic Cortez Nylon colorways for Men and Women.
The special edition pack features two colorways inspired by the “Dusk till Dawn” Chinese folklore of Niulang and Zhinu. The Chinese Valentine’s Day celebrates the yearly reunion of the couple, banished to the opposite ends of the Sliver River, on the seventh day of the seventh lunar month through a bridge formed by magpies.
The Men’s edition features a gradient “Dark Obsidian” hue and the Women’s version a “Flash Crimson” wash, each boasting galaxy stars to represent the fading sky of the summer night. The constellation of Vega (Zhinu star) and Altair (Niulang star) are printed on the heel counter in glow-in-the-dark ink, while a tongue tab branded with “Today is the Day” rounds out the limited edition pair.
Nike’s Classic Cortez Nylon “Qixi Festival” pack will launch exclusively in China on August 18 via Nike’s SNKRS app and select retailers.
Questions & Answers
Q.When and where will Nike's Qixi Festival pack be available for purchase?
When and where will Nike's Qixi Festival pack be available for purchase?
The special edition pack will launch exclusively in China on August 18. Customers can purchase the shoes via Nike’s SNKRS app and select retailers there.
Q.What specific design elements link the shoes to the Qixi Festival folklore?
What specific design elements link the shoes to the Qixi Festival folklore?
The shoes feature galaxy stars representing the summer night sky and glow-in-the-dark prints of Vega and Altair, symbolising the reunited lovers. A 'Today is the Day' tongue tab completes the design.
Q.What are the distinct colour schemes for the men's and women's versions of the shoes?
What are the distinct colour schemes for the men's and women's versions of the shoes?
The men's edition is designed with a 'Dark Obsidian' gradient hue. The women's version, conversely, features a 'Flash Crimson' wash, distinguishing the two styles.
Reader pulse
What's Nike's strategy with this Qixi Festival launch?
20,273 votes so far