Nike And Jordan Brand have opened a huge store in China
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Jordan Brand and Nike came together to open up a humongous store dedicated to basketball. China will now hold a 6,550-square-foot store located in Beijing’s EC Mall. The store will feature some of Nike basketball and Jordan brand’s latest basketball products with opportunities for personalized store experiences with NIKEiD. The space will also feature trailing zones for custom products which is called Nike+Basketball trial zone.
“Our new Nike and Jordan Basketball Experience Store demonstrates Nike’s commitment to the sport and culture of basketball in China, and how we’re continuing to lead the future of sport retail,” said Dennis van Oossanen, Nike’s VP of direct to consumer efforts in Greater China.
The store will also include huge appearances from athletes, in-store events and much more. Check out the gallery below of the 6,550-square-foot store.
Questions & Answers
Q.What is the primary focus of the new store opened by Nike and Jordan Brand?
What is the primary focus of the new store opened by Nike and Jordan Brand?
The store is primarily dedicated to basketball, showing the latest basketball products from both Nike and Jordan Brand. It aims to offer a comprehensive experience for basketball enthusiasts in China.
Q.Which specific features does the new store offer customers?
Which specific features does the new store offer customers?
Customers can access personalised store experiences through NIKEiD and create custom products in the Nike+Basketball trial zones. The store will also host appearances from athletes and in-store events.
Q.Where exactly in China is this new large store located?
Where exactly in China is this new large store located?
The new 6,550-square-foot store is situated in Beijing, within the EC Mall. This is a significant retail presence for both brands in the region.
Q.What did Nike's Vice President for Greater China say about the new store?
What did Nike's Vice President for Greater China say about the new store?
Dennis van Oossanen stated that the store highlights Nike's dedication to basketball in China and its leadership in the future of sport retail. He views it as a commitment to the sport's culture.
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