Nexstgo to open 50 stores in India
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Hong Kong electronics producer Nexstgo is launching 50 stores in India.
The brand entered the market last year selling Avita and Nexstgo-branded computers online and through retail stores in Delhi, Ambala, Chennai and Jaipur. It is currently targeting laptop sales at one lakh (US$1450) this year.
“We have seen a tremendous response so far and by the end of the year, we are confident of crossing the one-lakh device mark,” said Nexstgo Company CEO and co-founder Alex Chung.
“We are also in the process of expanding our retail presence, we are looking at 50 exclusive brand stores.
“We are looking at adding two new products to our portfolio by Diwali this year across the country… We aim to have an omni-channel presence to maximise our visibility with an equal focus on offline and online sales,” he added.
Nexstgo also plans to expand into the Middle East and Europe by the end of this year. It currently operates in nearly a dozen countries around the Asia region.
Questions & Answers
Q.When did Nexstgo first enter the Indian market?
When did Nexstgo first enter the Indian market?
Nexstgo entered the Indian market last year, initially selling its Avita and Nexstgo-branded computers online. They also established a retail presence in cities like Delhi, Ambala, Chennai, and Jaipur before announcing further expansion plans.
Q.What is Nexstgo's target for laptop sales in India this year?
What is Nexstgo's target for laptop sales in India this year?
Nexstgo is targeting laptop sales of one lakh devices in India this year. The company's CEO expressed confidence in exceeding this one-lakh device mark by the end of the year.
Q.Which product lines does Nexstgo currently sell in India?
Which product lines does Nexstgo currently sell in India?
Nexstgo currently sells Avita and Nexstgo-branded computers in India. The company also plans to introduce two new products to its portfolio by Diwali this year across the country.
Q.Where else does Nexstgo plan to expand internationally by the end of this year?
Where else does Nexstgo plan to expand internationally by the end of this year?
By the end of this year, Nexstgo plans to expand its operations into the Middle East and Europe. The company currently operates in nearly a dozen countries within the Asia region.