Jeep clothing mainland sales rises
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Menswear retailer China Outfitters, which holds the Jeep license on the mainland, has boosted sales and profits in the first half year.
While same-store sales in its own store network – which now numbers 564 – slipped by 3 per cent, online sales through Tmall and other platforms soared 20.3 per cent.
China Outfitters achieved sales of RMB445.7 million (US$65 million) for the period, up 0.7 per cent on the same period last year. Profit attributable to shareholders rose 16 per cent RMB7.9 million ($1.15 million).
Jeep is by far China Outfitters’ largest brand, with 565 points of sale including those of third-party retailers. Other labels in the stable are SBPRC, London Fog, MCS, Zoo York, Barbour, Lincs and Marina Yachting.
Sales in self-operated stores rose 2.7 per cent, accounting for 77.3 per cent of total revenue, largely driven by outlet store growth.
Sales to third-party retailers decreased by 14.5 per cent, due to a smaller store network.
Questions & Answers
Q.What contributed most to the increase in China Outfitters' total revenue during this period?
What contributed most to the increase in China Outfitters' total revenue during this period?
Sales in the company's self-operated stores rose by 2.7 per cent, making up 77.3 per cent of total revenue. This growth was largely due to the performance of its outlet stores.
Q.How did the sales performance of China Outfitters' different retail channels compare in the first half year?
How did the sales performance of China Outfitters' different retail channels compare in the first half year?
Same-store sales in its own network dropped by 3 per cent, but online sales on platforms like Tmall significantly increased by 20.3 per cent. Sales to third-party retailers decreased by 14.5 per cent.
Q.Which brand is the most significant contributor to China Outfitters' overall business?
Which brand is the most significant contributor to China Outfitters' overall business?
Jeep is the largest brand within China Outfitters' portfolio. It has 565 points of sale, including those operated by third-party retailers, indicating its substantial presence compared to other labels.
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