New World launches vending machines offering free face masks in Hong Kong
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New World Development, parent of the K11 malls across Greater China, has launched 35 vending machines dispensing free face masks in Hong Kong.
Partnering with eight non-government organizations, the group has placed the smart vending machines across 18 districts in Hong Kong. The “Mask To Go” machines will dispense free face masks in Hong Kong that have been designed, produced and manufactured locally by the group. New World Development currently has two local mask production lines and will open two more next month with a target of making 7 million face masks.
As the number of Covid-19 cases continues to rise globally in addition to Hong Kong’s second wave of imported and locally transmitted cases, Adrian Cheng, executive vice-chairman of New World Development finds the cause close to heart: “Medical face masks are an essential protective tool in our fight against Covid-19… It is heartbreaking to see so many people suffer because they simply cannot afford or get a hold of masks, which have become so costly and scarce”.
The group had previously also donated HK$10 million to establish a ‘Community Anti-Epidemic’ fund offering more than 2 million masks and 10,000 hygiene kits to low-income families in Hong Kong.
The NGOs will provide contactless redemption cards specifically for disadvantaged and low-income groups in the community such as the elderly, disabled and children. The scheme is expected to benefit more than 40,000 people in the community. Consumers can also download a mobile app and register on it to eliminate queueing and reduce touch points. Each consumer will be able to retrieve a free pack of five masks every week and is expected to run its course over the next 10 weeks. Any extension of the program will be determined after monitoring the pandemic’s impact and spread before more NGOs are invited to participate.
Previously, New World Development launched a CSR campaign #LoveWithoutBorders donating RMB50 million and 5.5 million masks to partners and local communities in Asia and Europe. Additionally, the group has sourced, delivered and donated 2.5 million masks to partners in South Korea, France, Italy and the UK, distributed through local embassies and consulates.
Questions & Answers
Q.How many masks are being made by New World Development and where are they produced?
How many masks are being made by New World Development and where are they produced?
New World Development aims to make 7 million masks. These masks are designed, produced and manufactured locally by the group in Hong Kong, where they currently operate two mask production lines.
Q.Who specifically benefits from the ‘Mask To Go’ scheme, and how do they access the masks?
Who specifically benefits from the ‘Mask To Go’ scheme, and how do they access the masks?
Disadvantaged and low-income groups, including the elderly, disabled, and children, benefit from the scheme. Partnering NGOs provide contactless redemption cards for these groups to access the free masks from the vending machines.
Q.How many masks can an individual receive from the ‘Mask To Go’ programme and for how long?
How many masks can an individual receive from the ‘Mask To Go’ programme and for how long?
Each consumer can retrieve one pack of five masks weekly. This programme is expected to run for 10 weeks, with any extension depending on the pandemic's impact and spread.
Q.What other initiatives has New World Development undertaken to combat the pandemic?
What other initiatives has New World Development undertaken to combat the pandemic?
New World Development previously donated HK$10 million to a ‘Community Anti-Epidemic’ fund, providing masks and hygiene kits. They also launched a CSR campaign donating RMB50 million and 5.5 million masks across Asia and Europe.
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