New partner signed to manage Esprit Kids range
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Hong Kong-headquartered fashion brand Esprit has signed with Kids Fashion Group (KFG) to manage the firm’s design, production, and distribution of the Esprit Kids collection.
The new contract follows the end of a five-year agreement with French childrenswear retailer Groupe Zannier, which has managed Esprit’s childrenswear brand since first signing in 2015.
KFG’s first Esprit Kids collection under the new agreement is expected to be released to the market in around July this year. Customers will be able to purchase items from the collection at wholesalers, online and selected retail outlets.
Kids Fashion Group has a significant distribution network throughout Europe and has a strong sales force in the German market.
“Kids Fashion Group is a true children’s apparel expert with rich experience in designing and producing high-quality children’s apparel that transport great brand statements,” said Esprit in a statement.
Questions & Answers
Q.When is the first Esprit Kids collection under the new agreement expected to be released?
When is the first Esprit Kids collection under the new agreement expected to be released?
The initial Esprit Kids collection managed by Kids Fashion Group is anticipated to be launched to the market around July of this year, following the new contract.
Q.Who was the previous company responsible for managing Esprit's childrenswear brand?
Who was the previous company responsible for managing Esprit's childrenswear brand?
Groupe Zannier, a French childrenswear retailer, previously managed Esprit’s childrenswear brand. Their five-year agreement concluded before the new contract with KFG was signed.
Q.Where will customers be able to buy items from the new Esprit Kids collection?
Where will customers be able to buy items from the new Esprit Kids collection?
Customers will have several options to purchase items from the new collection. These include wholesalers, online platforms, and a selection of chosen retail outlets.
Q.What expertise does Esprit highlight about Kids Fashion Group?
What expertise does Esprit highlight about Kids Fashion Group?
Esprit stated that Kids Fashion Group is a genuine children’s apparel expert. They possess extensive experience in both designing and producing high-quality children’s clothing that conveys strong brand messages.
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