New look for Pierre Herme Japan flagship

A decade after opening, French chocolatier Pierre Herme Japan has renovated its flagship store at Aoyama in Tokyo.

Behind the new look is interior designer Masamichi Katayama, whose Wonderwall firm has worked on projects in Australia, Europe, the US and other parts of Asia. The renewed space reflects on the notion that every day is a whole new day presenting an opportunity to discover new tastes, sensations and pleasures.

Right from the store’s entrance, visitors are presented with a spread of products, from macarons to viennoiseries.

By the staircase is a new area, the “Crossover”, where original items are displayed including more than 40 recipe books written by Pierre Herme.

Called “Heaven”, the upper level features an aerial kitchen where the chefs can be seen at work.
Throughout, the store features eclectic art such as a neon sign created by artist Makiko Tanaka, as well as a service counter that seamlessly doubles as a DJ booth for private events.