New Leica boutique opens in Hanoi
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Leica Vietnam has introduced its high-end cameras and sports optics in its first boutique, in Hanoi.
As well as offering the German brand’s entire range, including its signature Leica Akademie and Leica Galerie, the Leica Boutique also aims to become a community for local photographers where they can share their passion and learn techniques from experts, says Leica Asia Pacific CEO Sunil Kaul.
Over its first days the store hosted an exhibition, The Beauty of Light, and introduced the latest Leica camera.
A Ho Chi Minh store will be opened next year.
Questions & Answers
Q.What is the purpose of the new Leica boutique in Hanoi beyond selling products?
What is the purpose of the new Leica boutique in Hanoi beyond selling products?
The boutique intends to serve as a community hub for local photographers. They can share their passion for photography and receive expert guidance on techniques there.
Q.Which specific offerings from the German brand are available at the new store?
Which specific offerings from the German brand are available at the new store?
The boutique stocks Leica's full range of high-end cameras and sports optics. It also includes the brand's signature Leica Akademie and Leica Galerie services.
Q.Will Leica be expanding its presence in Vietnam further after the Hanoi opening?
Will Leica be expanding its presence in Vietnam further after the Hanoi opening?
Yes, following the Hanoi boutique, Leica plans to open another store. A new outlet in Ho Chi Minh is scheduled to open next year.
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