New Leica boutique opens in Hanoi

Leica Vietnam has introduced its high-end cameras and sports optics in its first boutique, in Hanoi.

As well as offering the German brand’s entire range, including its signature Leica Akademie and Leica Galerie, the Leica Boutique also aims to become a community for local photographers where they can share their passion and learn techniques from experts, says Leica Asia Pacific CEO Sunil Kaul.

Over its first days the store hosted an exhibition, The Beauty of Light, and introduced the latest Leica camera.

A Ho Chi Minh store will be opened next year.