New Leica boutique opens in Hanoi

Dec 8, 2017Updated May 31, 20251 min read

Leica Vietnam has introduced its high-end cameras and sports optics in its first boutique, in Hanoi.

As well as offering the German brand’s entire range, including its signature Leica Akademie and Leica Galerie, the Leica Boutique also aims to become a community for local photographers where they can share their passion and learn techniques from experts, says Leica Asia Pacific CEO Sunil Kaul.

Over its first days the store hosted an exhibition, The Beauty of Light, and introduced the latest Leica camera.

A Ho Chi Minh store will be opened next year.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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